When Real Estate Becomes a Recruiting Tool
By Chris Rohrer, Broker & Pete Kostroski, Broker | Rokos Advisors
For many companies, real estate is seen as just a cost of doing business — a place to park desks, store inventory, or host client meetings. But for organizations competing for top talent, especially in today’s market, real estate is becoming something much more powerful:
A recruiting tool.
The right space can signal your brand’s identity, showcase your culture, and even influence how job candidates perceive the opportunity. And as hybrid work models evolve, more business leaders are realizing the space isn’t just about square footage — it’s about strategy.
Culture Isn’t Just a Buzzword — It’s Built into Your Space
When a candidate walks into your office (or logs in for a virtual interview), what do they see? Is your space aligned with your values? Does it reflect the kind of environment your team thrives in?
Whether you’re a high-growth tech firm, a financial services group, or a professional services firm, your space says something.
Open, collaborative layouts send a different message than traditional private offices. High-end finishes communicate polish and professionalism, while creative flex spaces suggest innovation and agility. Every detail—from lighting to signage to amenities—shapes perception.
In short: your space tells the story of your company before you ever say a word.
Hybrid Work Has Changed the Game
Today’s workforce expects flexibility — but also purpose. If your team is coming into the office two or three days a week, the space needs to be worth it.
That means rethinking traditional layouts. Office space is no longer just for heads-down work — it’s for collaboration, culture-building, and high-impact moments. Spaces that feel intentional, well-designed, and team-oriented can help attract (and retain) top performers who want more than just a place to clock in.
Outdated space, worn furniture, or poor lighting can send the wrong message. On the other hand, an office that’s clean, modern, and designed for how people actually work tells candidates:
“We care about your experience here.”
That message matters — especially for younger generations who view workplace quality as a reflection of company values.
Amenities Are Part of the Equation — But Not the Whole Picture
Yes, amenities like on-site fitness centers, cafes, or lounges can be attractive. But thoughtful design is just as impactful:
Meeting rooms with built-in tech
Quiet zones for focused work
Social areas for team connection
Access to natural light and outdoor space
It’s about creating an environment that supports both performance and well-being. That balance resonates deeply with today’s talent pool — and can be a differentiator in competitive hiring markets.
What to Consider When Evaluating Space as a Recruiting Asset
If you’re in the process of leasing, buying, or building space — or even renewing — think beyond cost per square foot. Ask yourself:
Does this space reflect the image we want to project?
Will it help us compete for the kind of talent we’re targeting?
Are we designing for flexibility, collaboration, and growth?
What story does our space tell — and is it the right one?
Your office is more than just a place to work — it’s a brand experience, a cultural hub, and a powerful signal to the people you’re trying to attract.
Smart businesses are using real estate as a strategic asset — not just a fixed cost.
Rethinking your space? Connect with Rokos Advisors - let’s make sure it helps attract the talent you want.
Rokos Advisors is an award-winning Minneapolis - St. Paul based commercial real estate/tenant representation firm specializing in helping businesses find the perfect office or industrial space for their company.